Privacy Policy

1. OVERVIEW

UNMASKED ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website, subscribe to our newsletter, download resources, listen to our podcast, purchase our products or services, or otherwise interact with our content across any platform or channel.

UNMASKED is a U.S.-based media and podcast brand founded by Olga Karpman, focused on truth, identity, emotional growth, personal transformation, and authentic evolution.

By using our website or services, you agree to the practices described in this Policy.

2. INFORMATION WE COLLECT

Information you voluntarily provide

• Name and email address
• Phone number (if submitted)
• Billing, shipping, and payment details for purchases, processed by third-party payment providers
• Purchase and transaction history
• Information provided when contacting us, completing forms, or submitting applications
• Responses to surveys, questionnaires, or interest assessments

Automatically collected information. 
When you visit our website or interact with our content, we and our third-party partners may automatically collect:

• IP address and approximate geographic location
• Browser type, device type, and operating system
• Referring URLs, pages viewed, and navigation paths
• Time spent on pages, scroll depth, and click behavior
• Cookie identifiers, pixel data, and advertising IDs
• Interactions with embedded media, video, and audio players

Information from third parties
We may receive information about you from third-party platforms and partners, including advertising platforms such as Meta and Google, social media platforms, email marketing providers, analytics tools, and payment processors. This may include information about your interactions with our ads or content on those platforms.

3. HOW WE USE YOUR INFORMATION

We may use your information to:

• Deliver free resources, downloads, and lead magnets
• Send newsletters, updates, and marketing communications
• Share podcast episodes, video content, and brand announcements
• Process purchases and transactions for digital products, courses, events, or services
• Use purchase and transaction history to personalize future product recommendations and offers
• Deliver targeted, interest-based, and behavioral advertising across platforms including Meta (Facebook and Instagram), Google, and YouTube
• Retarget visitors who have previously visited our website or engaged with our content with relevant advertising across third-party platforms and the web
• Build and use custom advertising audiences and lookalike audiences on third-party advertising platforms based on your information or behavior
• Match your email address or other identifiers with third-party advertising platforms to serve you relevant ads
• Measure, analyze, and optimize advertising campaign performance
• Improve website performance and user experience
• Analyze audience engagement and content performance
• Respond to inquiries and provide customer support
• Maintain internal records and business operations
• Protect against fraud, abuse, or unauthorized activity
• Comply with applicable legal obligations

4. EMAIL MARKETING AND CONSENT

If you subscribe to receive a free resource, newsletter, or updates from UNMASKED, you may receive email communications related to podcast updates and new episodes, editorial reflections and content, educational resources, product launches, promotions, and announcements about future offers and events.

You may unsubscribe at any time by clicking the unsubscribe link in any email, or by contacting us at [email protected]. Please note that even after unsubscribing from marketing emails, we may retain your information for other lawful business purposes as described in this Policy.

5. COOKIES, TRACKING TECHNOLOGIES, AND ADVERTISING

We and our third-party partners use cookies, pixels, tags, software development kits (SDKs), and similar tracking technologies for the following purposes:

Essential and functional
These are required for the website to operate - enabling navigation, form submissions, and core features.

Analytics and performance
We use tools like Google Analytics to understand how visitors engage with our site, measure content performance, and improve user experience.

Advertising and retargeting
We use advertising cookies and pixels - including the Meta Pixel, Google Ads tag, and YouTube tracking - to:

• Record when you visit our website and what content you engage with
• Retarget you with relevant UNMASKED advertisements when you visit other websites, apps, or platforms
• Build custom advertising audiences based on your behavior on our site
• Create lookalike audiences to reach new people with similar interests
• Measure the effectiveness of our advertising campaigns
• Optimize future ad delivery based on engagement and conversion data

This means that after visiting our website, you may see UNMASKED advertisements on platforms such as Facebook, Instagram, YouTube, Google Search, and across the broader web through advertising networks.

Managing your preferences
You can adjust your browser settings to refuse cookies or to be notified when cookies are in use. You may also opt out of interest-based advertising through the following resources:

• Google Ad Settings
• Meta Ad Preferences
• Network Advertising Initiative (NAI) Opt-Out
• Digital Advertising Alliance (DAA) Opt-Out

Please note that opting out does not mean you will stop seeing ads from us — it means those ads will no longer be tailored based on your browsing behavior. Disabling cookies may also affect certain website functionality.

6. ADVERTISING ON YOUTUBE AND OTHER PLATFORMS

We may publish and promote content on YouTube and other video and social media platforms. When you interact with our content on those platforms — including watching videos, clicking links, or engaging with posts — those platforms collect data according to their own privacy policies and terms of service.

We may use the data signals available to us through those platforms (such as video view audiences or engagement data) to run advertising campaigns and retarget users who have previously engaged with our content. YouTube advertising is governed in part by Google's privacy policy, available at policies.google.com/privacy.

7. EMBEDDED CONTENT AND THIRD-PARTY SERVICES

Our website may include embedded content or links from third-party platforms such as Apple Podcasts, Spotify, YouTube, social media platforms, scheduling tools, and payment processors. These third parties may collect data in accordance with their own privacy policies. We are not responsible for the privacy practices of external websites, services, or platforms.

8. HOW WE SHARE INFORMATION

We do not sell your personal information in the traditional sense. However, as described in this Policy, we do share certain data with advertising platforms (such as Meta and Google) for the purposes of targeted advertising and audience building. Under California law, this may be considered "sharing" personal information for cross-context behavioral advertising purposes (see Section 13 for your rights as a California resident).

We may share information with trusted third-party service providers who help us operate the business, including:

• Email marketing providers
• Website hosting services
• Analytics providers
• Advertising and retargeting platforms (including Meta, Google, and YouTube)
• Payment processors
• Customer support systems
• Contractors or team members operating under confidentiality obligations

We may also disclose information when required by law or when necessary to protect our legal rights, property, or safety.

9. DATA RETENTION

We retain personal information only as long as reasonably necessary to provide requested resources or services, maintain communication records, meet legal, tax, accounting, or operational obligations, and resolve disputes or enforce agreements. Purchase and transaction records may be retained for longer periods as required by applicable law.

10. DATA SECURITY

We implement reasonable administrative, technical, and organizational safeguards to protect your personal information. However, no method of transmission over the internet or electronic storage is entirely without risk. By using our website, you acknowledge that you are providing your information at your own risk.

11. INTERNATIONAL VISITORS

UNMASKED is based in the United States. If you access our website from outside the U.S., please be aware that your information may be transferred to, processed, and stored in the United States or other jurisdictions where our service providers operate. By using our website, you consent to this transfer.

12. YOUR RIGHTS AND CHOICES

Depending on your jurisdiction, you may have rights related to your personal information, including the right to request access to your data, request correction of inaccurate data, request deletion of your data (subject to legal or business exceptions), withdraw consent for marketing emails, opt out of targeted advertising, and request information about how your data is used or shared.

To make a request, please contact us at [email protected]. We will respond in a reasonable timeframe and in accordance with applicable law.

13. CALIFORNIA RESIDENTS - CCPA RIGHTS

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you specific rights regarding your personal information.

Your rights include:

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, how it is used, and with whom it is shared.
• Right to Delete: You may request that we delete personal information we have collected about you, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information we hold about you.
• Right to Opt Out of Sale or Sharing: You have the right to opt out of the "sale" of your personal information or the "sharing" of your personal information for cross-context behavioral advertising (including targeted advertising on Meta, Google, and YouTube). To exercise this right, contact us at [email protected] or use the opt-out links provided in Section 5.
• Right to Limit Use of Sensitive Personal Information: Where applicable, you may request that we limit our use of sensitive personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

Categories of information we collect and may share
We collect and may share with advertising platforms the following categories of personal information: identifiers (such as name, email, IP address, and advertising IDs), commercial information (such as purchase history), internet or other electronic network activity (such as browsing behavior on our site), and inferences drawn from this information to create a profile about you for advertising purposes.

How to submit a request
To exercise any of your CCPA rights, please contact us at [email protected]. We may need to verify your identity before processing your request. You may also designate an authorized agent to submit a request on your behalf.

14. CHILDREN'S PRIVACY

UNMASKED is intended for a general audience and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe a child has provided us with personal information, please contact us at [email protected] so we can take appropriate action.

15. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal obligations, or business operations. Any updates will be posted on this page with a revised "Last Updated" date. We encourage you to review this Policy periodically.

16. CONTACT

If you have questions about this Privacy Policy or wish to exercise your rights, please reach out:
UNMASKED / OLGA KARPMAN
[email protected]